Australian Made launches new website
Not-for-profit orginisation Australian Made, Australian Grown has upped it public profile with a new website. The announcement:
THE Australian Made, Australian Grown (AMAG) Campaign has strengthened its public profile with the unveiling of its new website.
Designed by Digital Folk and developed by NOW/media, the site is a must-visit online destination for shoppers looking for information about Aussie products and for businesses promoting those goods.
“Working with the Australian Made, Australian Grown brand, Digital Folk completed a major planning and design overhaul of their website. In addition to the restructure and fresh design, the site now features integrated promotional and advertising components,” says Digital Folk Creative Director, Marty Hungerford.
NOW/media worked on both the website and a new database for the not-for-profit organisation.
“We have helped some of Australia’s most prominent brands build their online presence and we’re thrilled to be involved in the technical development of the new Australian Made website and online business management system. The opportunity to work with such an iconic brand was fantastic and we are very pleased with the result,” says NOW/media Managing Director Michael Hill.
The site gives shoppers the opportunity to interact with the more than 10,000 Australian made products registered with AMAG and will without doubt strengthen the awareness of the thousands of products that are made here, AMAG Marketing & Communications Manager Vibeke Stisen says.
“The website allows users to interact with brands through a new Australian Made Club, which shoppers can join free of charge to participate in competitions and keep up-to-date on all things Aussie made. The club and other new features such as banner advertising exclusively available to businesses licensed to use the logo, are exciting opportunities for businesses to target consumers specifically looking to buy locally made and grown items,’’ Ms Stisen says.
More than 40,000 unique visitors are anticipated to visit the site each month.
“For almost 25 years the AMAG logo has been helping consumers and businesses identify and promote Australian products. By launching this new website AMAG continues to strengthen the logo’s presence here and around the world, adding extra value to logo users and greatly assisting consumers,’’ Ms Stisen says.
Source: AMAG press release
Before you sign up to use “Australian Made” or the “Ausbuy” logos you should avail yourself of the free logo comparator available at http://www.australianmadelogo.com.au/labels.htm.
It is an “Australian Authenticity Logo” that lets you specify the percentage level of your products Content, Ownership, Manufacture and Packed that has occurred or been sourced here in Australia.
Visit Oz COMPliance to use the free Logo checker to see which logo and descriptor will best suit your product and business.
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Call me old-fashioned, but shouldn’t a press release proclaiming the launch of a new website at least mention the URL?
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Adam, no you’re definitely not old fashioned. Unoftunately the details you’re after weren’t published. Go to http://www.australianmade.com.au and don’t forget to join the Australian Made Club while you’re there!
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