Amazon extends music streaming service to Australian Prime members
Amazon Australia has added ad-free music streaming to its Prime service as it beefs up its offering to local consumers.
The Prime service, which was soft launched two years ago, now includes ad-free music streaming with unlimited skips alongside its video offerings to Australian members.
Music streaming has been a difficult market to crack in Australia, with Spotify dominating the market after Pandora and Soundcloud fled the local scene in July last year.
“It’s been incredible to see the feedback from customers since launching Amazon Music’s premium tier, Amazon Music Unlimited, for Australia earlier this year,” stated David Ray, head of music for Australia and New Zealand.
“With today’s launch of Prime Music, we’re excited to deliver another listening experience with Amazon Music built specifically for our Prime members, and to introduce even more ways of discovering and rediscovering music with voice through Alexa at absolutely no additional cost to their Prime membership.”
Prime members will also be offered upgrades to the premium Amazon Music Unlimited, which launched earlier this year.
Evan Graj, head of Prime in Australia.“Within just a few months of launching Prime for Australia, we are delighted to bring members further great entertainment benefits at no extra cost to their Prime membership. The addition of Prime Music to the already extensive entertainment and delivery benefits is just the beginning, and we look forward to continuing to grow the experience for members over the coming months and years.”
The company is also touting its Alexa integration with natural language voice controls making it easier for customers to request music in ways including by mood, genre and era with Alexa in the Amazon Music app on mobile.
