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AMP lights up rooftop logo on Sydney skyscraper

Financial services group AMP has fitted a new animated logo to the rooftop of its building in Sydney’s Circular Quay.

The company claims to be the first brand on the Sydney Harbour foreshore to use animated LED technology on its rooftop sign, which features the AMP spark logo introduced in May last year.

The sign will be in animation mode until New Year’s Eve and again on celebration days like Australia Day and during the Vivid Sydney festival.

The new logo was created after AMP merged with AXA Asia Pacific’s Australian and New Zealand businesses in March 2011.

AMP’s director of brand Helen Livesey said: “We’ve had overwhelming support for the AMP Spark from customers, consumers, employees and our financial advice network and we’re excited about rolling it out to highly visible locations.”

“The AMP building in Circular Quay was Sydney’s first skyscraper – turning 50 this year – and it will now be the first to feature animation signage technology on Sydney Harbour,” she said.

AMP’s 50 Bridge St building will also feature an animated sign, with others to be installed in Melbourne and Canberra.

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