AMP Super and CHEP Network urge Australians to get close to their super

Finance company AMP Super is empowering Australians to become more hands-on with their super, via a new campaign from CHEP Network.

CHEP’s ‘Get super close to your super’ platform challenges super’s ‘set and forget’ trend by showcasing AMP members treating the organisation as both a close friend and superannuation provider by having them converse with AMP on topics you would only cover with friends – in this case, a terrible haircut and crush – and with your superannuation partner.

Directed by Sweetshop’s Damian Shatford, the video creative was designed to highlight AMP as an active force in empowering Australians to achieve greater superannuation and retirement success via its services.