Andy DiLallo and Steve Jackson launch Milk + Honey United
Steve Jackson and Andy DiLallo’s creative shop, Milk + Honey United, has officially launched to market, offering clients “fresh” and “sticky” ideas for brand communications.
The duo said Milk + Honey United “believes in the power of creativity as the key driver for unlocking growth”, and will build more “personal and connected” relationships with clients.
Steve Jackson and Andy DiLallo have launched Milk + Honey United
“We believe what clients, brands and partners are truly looking for is a new kind of creative company, one solely focused on individual challenges built around a more personal and connected relationship.
“The era of integrated full service agencies with set teams all under one roof is being disrupted. Rather, we’re an interconnected network of best in class local and global talent, some of whom form our ongoing purpose built brand teams and others who we unite as and when required.”
Jackson and DiLallo teased the launch of the agency in late 2020 on LinkedIn. DiLallo was most recently TBWA’s chief creative officer. He departed in October when it was announced that Clemenger BBDO Melbourne’s Evan Roberts was taking the helm at the creative agency. DiLallo also spent two years as CCO at M&C Saatchi, and eight at Leo Burnett.
Jackson was the executive creative director at Innocean until July last year, leaving after the agency was restructured under the leadership of new CEO Jasmine Bedir. His experience spans DDB, Saatchi & Saatchi and Droga5’s brief venture in Australia.
The market got its first glimpse of the pair’s work in February as The One Club for Creativity opened submissions for The One Show 2021. The film, laden with mouldy food, reflected on the year that was and pays homage to the Burger King ‘Mouldy Whopper’ campaign which won best in show, four best of disciplines and 18 gold pencils last year.
The new creative shop will draw upon their experiences with the historic agency brands, but “promises to be a place free from traditional constraints and unburdened by legacy”.
“We are privileged to have worked with many of the masters: Lee Clow, Bob Isherwood, Dave Droga, Mark Tutssel, Jeremy Craigen,Tony Granger, Jeremy Sinclair, David Nobay, John Hunt, Eric Vervrougen and Nick Law. Now it’s time for us to take what we’ve learned from them and create something in our own vision,” DiLallo and Jackson said.
“As with them, something that always champions creativity, something energised and optimistic, something leaner and meaner, a vessel that’s been reshaped to cut through the water faster.
“What we are offering is the best of big thinking condensed. Stripped back, switched on and focused in. A chance for clients to get the experience they are paying for on their business all of the time, not some of the time.”
Milk + Honey United will offer an integrated service mix of advertising, strategy, PR, social, digital, design and experiential
Throughout their careers, DiLallo and Jackson have worked with brands such as Apple, Samsung, Nike, Commbank, Woolworths, McDonald’s, NRMA, Diego, Cadbury, Toyota, Hyundai, Optus and Amazon. DiLallo and Jackson would not name foundation clients to Mumbrella but hinted there are new business announcements in the pipeline.
