SCA’s Luxe Walls campaign capitalises on broadcast and digital audio
Southern Cross Austereo (SCA) has completed a four-week test and learn campaign for Luxe Walls wallpaper, with positive results for awareness and sales.
The campaign was designed to understand the impact of SCA’s growing audio ecosystem, and layered broadcast radio with digital audio to provide a 238% increase in unprompted awareness for the brand, and a 212% increase in sales.
The four-week campaign saw SCA work with Luxe Walls to look at the most effective way to drive its message to potential customers, using broadcast radio, radio, music streaming and podcasting to push brand awareness and website traffic.
