STW Group’s brand agency Moon Communications has hired the former head of ideas at Naked Andy Pilkington as executive creative director.
Pilkington joins after just four months as creative director at ad agency 303Lowe.
Pilkington will replace Greg Logan, who moves to new STV Group-backed content company Hatch. Logan had been working part-time at Hatch since STW launched the company in April.
Moon CEO Anouk Darling said: “We wanted our new ECD to have creative leadership teamed with proven success in the omni- channel landscape. Andy fits the bill perfectly, bringing a wealth of digital experience. He also suits Moon’s creative niche having come from design origins.”
Pilkington added: “The ECD role at Moon is an exciting opportunity to combine all of my creative passions in one place; building brands from the ground up, defining their behaviour and bringing it all to life with great ideas, in any channel.”
Pilkington begins his new role immediately.