Angry tennis star John McEnroe replaces John Cleese in Bankwest ads

Bankwest has recruited tennis legend John McEnroe for a new campaign for its retail and business banking which launched last year with a series of spots fronted by John Cleese.

Created by Host, the spots feature Bankwest staff member Katie, who also appeared in the John Cleese ads, talking to McEnroe who says he is channelling his rage into a “rage puppet”.

Host ECD Julian Watt said: “We launched the campaign with Cleese, who’s classic grumpy.  But this time round, we wanted someone more volatile, more impatient and more of a benchmark for where the bank has set their goals to satisfy the most demanding of customers. John, as always, over delivered.”

Bankwest general manager of customer communications and brand said: “In this next iteration of our brand campaign we are thrilled to be introducing a new grumpy character and hard-to-please customer in John McEnroe, who has his perceptions changed by Katie, our fantastic Bankwest colleague.

“John was great fun to work with and really lived the part, allowing us to use his frustrations, even when they were channeled through a rage puppet, to demonstrate our ‘making banking easier’ proposition.”


  • Client: Bankwest
  • Agency: Host
  • Media Agency: Ikon
  • Executive Creative Director:   Julian Watt
  • Associate Creative Director:   Will Miles
  • Copy Writer Jon Austin
  • Broadcast Production Director:   Kaija Wall
  • Account Management Karen Martin, Gareth Pask, Bel Hissey
  • Planning: Gareth Cooper, Tobey Duncan
  • Production Co:   Revolver
  • Director:   Leo Woodhead
  • Producer:   Pip Smart
  • DOP:   Ray Coates
  • Editor:   Bernard Gary, The Editors
  • Photographer: Pierre Toussaint

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