Animal Protection League Australia teams up with Purina for the 12 Pets of Christmas

Rescued pets give a unique rendition of the 12 Days of Christmas in a new ad campaign from Nestle brand Purina and the Animal Welfare League.

Created by The Conscience Organisation the ad is designed to remind people how many abandoned pets will spend Christmas locked away in pounds around the country.

Using the ever-popular 12 days of Christmas theme, The 12 Pets of Christmas animation highlights the 12 things pets would love if they  could find a family to adopt them, finishing with a “home with a loving family”.

The campaign launches with a “hero” ad running on Youtube, Instagram, Facebook and the Purina website and will be followed with an ad each day focused on each of the 12 pet’s Christmas wishes.

“Our objective with the 12 Pets of Christmas campaign is simple – to highlight the joy that these pets can bring to any home and the fact that there are so many beautiful animals needing a forever family,” said Nate Martin, creative lead at The Conscience Organisation.

The campaign is part of a wider digital activation that the agency is working on with Purina and the AWLA that will roll out through the new year.


Agency: The Conscience Organisation.


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