Animation explains why the economy needs creative industries

The Creative Industries Innovation Centre (CIIC) has created a film that aims to explain what exactly creative professionals do for a living.

Created with digital studio The Explainers, the animated film explains that without the creative input other industries would find it harder to be successful.

The launch of the film aims to build on the CIIC’s recent release of its the Valuing Australia’s Creative Industries report, which examines the economic value of Australia’s creative industries. 


  • Production Company: The Explainers |
  • Senior Account Manager: Emily Simmons
  • Producer: Katies Yeates
  • Creative Director: Paul Ducco
  • Copywriter: Nick Richardson
  • Art Director: Gillian O’Connor
  • Animators: Gillian O’Connor, Darryn Rogers
  • Sound Design: Scott Collins @ Noiselab

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