Anna Karena joins Lavender as chief creative officer

Customer experience agency Lavender has appointed Anna Karena as its chief creative officer.

Karena is replacing Marco Eychenne who departed the agency in October.

Karena joins Lavender from her previous role at Wunderman-Bienalto

Speaking of her appointment, Karena said she was both “honoured” and “excited” to be leading the creative and design teams at Lavender.

“The most creative businesses in the world are no longer agencies – and creativity is no longer something that can exist in just one department. This role will be to draw everyone with all their diverse talents – clients included – into the CX Lavender creative-solving formula

“Ideas are not things that live in the ether, they’re inside people. And the way they ignite, is when different kinds of people – who are cognitively diverse – collaborate,” Karena said.

Karena joins from advertising agency Wunderman-Bienalto where she was its executive creative director for over two years.

Will Lavender, chairman of Lavender, added: “Anna is wise and calm and she truly understands who we are as a company. She was a founding team member back when we started the company and we’re so happy to have her back in our midst.”


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