Another big night for Nine as MAFS soars to 1.140m metro viewers

A week after experiencing its biggest premiere to date of 1.154m metro viewers, Nine’s Married At First Sight has continued its success, rising back up to 1.140m metro viewers on Monday night.

The show has only dipped below 1m metro viewers once since its launch, falling to 992,000 metro viewers on Thursday night last week. It has consistently topped the three key advertising demographics – 16-39s, 18-49s and 25-54s – a feat it achieved again last night.

Married At First Sight has given Nine plenty of reasons to celebrate with its ratings

Nationally, 1.546m viewers watched the episode.

Ten’s Australian Survivor: All Stars drew 605,000 metro viewers, its highest audience since the launch a week ago when it drew 624,000 metro viewers and 771,000 nationally. It also managed second place in all three key advertising demos, but was beaten in the 7:30pm slot by ABC’s 7.30 overall (669,000 metro viewers) and Back Roads (635,000 metro viewers). 7.30 brought in 990,000 national viewers and Back Roads 963,000.

Taking fourth spot in the 7:30pm slot was Seven’s My Kitchen Rules: The Rivals. The show delivered 439,000 metro viewers. The show premiered to 498,000 metro viewers earlier in the month, but has slipped as low as 402,000. 713,000 watched the episode nationally on Monday night.

One of the show’s hosts, Colin Fassnidge, spoke with 2GB’s Chris Smith about the failure the show has experienced, blaming poor programming choices at Seven. 2GB is a Nine Radio station.

“This year was the best one we’ve done but not everyone’s watching it, at the moment, cause we’ve got some people in Channel Seven who don’t know how to program a show,” Fassnidge said.

“But what do I know? I’m only a cook.”

Seven also aired the Oscars for the first time on Monday, after taking the rights from Nine for 2020. The 92nd Academy Awards were not shown live in all states on broadcast, but was shown on 7Plus and replayed at 7:30pm on 7Flix. 305,000 metro viewers tuned in to watch the event and 413,000 nationally.

399,000 metro viewers tuned into Hamish Macdonald’s second episode as host of Q&A after Tony Jones left the program in 2019. The first episode with Macdonald at the helm drew 484,000 metro viewers.

MAFS was the most-watched program in the metro markets, while Seven News took the top spot nationally with 1.649m viewers. Overall, Nine’s primary channel took the highest audience share on 23.2%, above Seven’s 17.6%, ABC’s 14.8% and Ten’s 12.2%. SBS drew 3.4%.

In the network audience shares, Nine held 30.9%, Seven 26.1%, ABC 18.9% and Ten 17.9%. SBS Network held 6.2%. 10 Bold was the most-watched multi-channel with 3.6%.


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