Another round of speakers locked in for the Marketing Science Ideas Xchange (MSIX)

Mumbrella can reveal the next group of industry trailblazers locked in to present at the returning Marketing Science Ideas Xchange (MSIX) conference.

Confirmed speakers for the event include Dr. Kerstin Oberprieler, gamification and behavioural designer and adjunct fellow at the University of Western Sydney; Maura Halpin, head of marketing at Ideally; Sally McMullen, co-founder and co-host of Two Broke Chicks and Dr. Simon Longstaff, executive director at The Ethics Centre.

MSIX is locked in for September 4 and 5 at Ovolo Woolloomooloo in Sydney, and earlybird tickets are on sale until 26 July.

The returning event explores the link between behavioural science and marketing through a range of industry leaders and interactive workshops. Thinkerbell’s founder and consumer psychologist, Adam Ferrier, has also been announced as the event’s content curator.

The first session comes from the University of Western Sydney’s Dr. Kerstin Oberprieler, on gamifying for behaviour change.

Dr. Kerstin Oberprieler

Humans love to play and have fun – it’s hard-wired into all mammals. On day one of the event, Kerstin will teach marketers how to tap into the psychology of consumers through the power of fun.

Delegates will walk away with an understanding of how gamification fits into behavioural science and get practical examples of gamification in action.

On day two, she will be leading her hands-on workshop – The Game Changer: Mastering Gamification Design.

Meanwhile, Ideally’s head of marketing, Maura Halpin, will lead a session on marketing intuition vs the consumer.

Humans are emotional, not rational. So when it comes to predicting how marketing will impact human behaviour, should we as marketers trust our gut? 

Maura Halpin

Halpin will put marketing intuition and expertise to the test, live in the room, and unpack the role of intuition versus consumer insight in shaping effective ideas. She will also explore whether our instincts or data-driven insights hold the key to understanding and influencing consumer behaviour.

Co-founder and co-host of Two Broke Chicks, Sally McMullen, will also take to the stage to share how she built a business by harnessing an engaged audience.

Sally McMullen

Influencers and content creators grow such engaged, loyal audiences. Have you ever wondered why? Or wondered how using data, testing, and content can grow a community? McMullen will unpack all this, and more. 

Finally, The Ethics Centre’s executive director, Dr. Simon Longstaff, will share a session on ethical dilemmas in marketing science.

Dr. Simon Longstaff

Is it ok to use ‘science to sell’? Why is the advertising industry seen to have such low ethics? And is it possible that attending conferences such as this one could make the problem worse?

Dr. Longstaff will dive into the ethical dilemmas that marketers face every day to unpack the best ways of working through them.

Also on stage will be the AI and Cyber Futures Institute’s Dr. Juliette Tobias-Webb, Thinkerbell’s Matt Plant, Robert Brittain from Robert Brittain Consulting, and more.

Delegates are also being encouraged to bring their most challenging, inappropriate or provocative questions to a special recording of Ferrier’s podcast, ‘Black T-Shirts’, featuring Telstra’s chief marketing officer Brent Smart.

Got a tip?

Rosie Drew

Rosie Drew is the senior reporter at Mumbrella. She joined in May 2024.

topics Dr. Kerstin Oberprieler Dr. Simon Longstaff Ideally Maura Halpin MSIX Sally McMullen The Ethics Centre Two Broke Chicks University of Western Sydney

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