Anti-vaping campaign could see millions go up in smoke, experts warn

A pot of gold is on offer for whoever nabs a new $63 million public health campaign to discourage Aussies from vaping – but the opportunity to make a meaningful impact could be squandered, experts warn.

Last week’s federal budget included a sizeable spend as part of a broader range of measures to tackle skyrocketing rates of vaping, particularly among young people.

Industry figures say the money will be wasted if the same old shock-and-awe tactics employed in the past for smoking and road safety initiatives are recycled.

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