Anti-violence group launches new outdoor campaign

Anti-violence lobbying group Step Back Think unveils new outdoor campaign aimed at helping people diffuse violent situations.

The release:

Anti-violence lobbying group Step Back Think has unveiled their latest outdoor campaign. The new initiative aims to arm males and females with a common phrase to diffuse aggressive situations between friends or strangers, ‘Let it go.’

Featuring on outdoor panels near pubs and clubs in Sydney and Melbourne with digital executions launching later this year, the campaign has been created to address one of Australia’s biggest social problems- late night violence