WeAreDigital off sass and bide account, IE Agency to run label’s digital platform
Sass & bide Appoints IE Agency as digital partner, after existing agency WeAreDigital revealed it would no longer be working for the fashion label.
The IE Agency release:
Sass & bide, the iconic Australian high-end label, is overhauling their e-commerce platform with the help of new digital partner, IE Agency. Sass & bide is Australia’s biggest fashion success story, propelling to global acclaim since its inception in 1999.
The brand aesthetic is defined by personal expression with their strong, unique designs the epitome of modern luxury. Sass & bide showcase their collections internationally twice yearly, previously in both New York
and London Fashion Weeks.
After a competitive pitch, sass & bide appointed IE Agency as its digital partner for the entire digital portfolio to ensure the ever-growing customer expectations across all channels are met. Looking to the future, sass
& bide will continue to elevate their brand identity to a global audience by creating significant commercial growth both in-store and online.
IE will be overhauling their digital platform to empower exceptional customer experience and best practice across both online and in-store retail touch-points. As a Magento Gold Partner and being retail focussed, IE
Agency were the right fit to drive sass & bide’s unique vision.
Julie Georgiadis, Marketing Manager for sass & bide said of the new relationship, “We’re excited to partner with IE to explore more creative digital opportunities and support our growth within the omni-channel landscape.
This goal aims to put the sass & bide customer at the centre of every digital engagement” Dean Flynn, Managing Partner of IE, is elated at the newly formed partnership, stating that, “IE is looking forward to driving sass & bide’s future digital success as a global retailer. With a solid foundation in Australia, sass & bide are ready to take their brand to an elevated digital platform globally, and we are excited to take them there.”
IE Agency is set to commence work on sass & bide’s digital offering immediately.We Are Digital confirms the end of their relationship with the fashion label.
Source: IE Agency
The WeAreDigital Release:
After four successful years and being responsible for growing the sass & bide digital business to their top performing sales channel globally, WeAreDigital will bring their relationship to a close in the coming weeks.
WeAreDigital achieved its brief to create a dynamic digital flagship Australian store for sass & bide that helped translate the brand’s distinct style and renowned design into the digital space. WeAreDigital’s efforts contributed to the e-boutique becoming sass & bide’s strongest sales performer across all of its stores, exceeding their original revenue targets by 400%.
Following the success of the Australian online store and digital marketing work WeAreDigital also teamed with sass & bide to launch their online international e-commerce offering and ongoing digital experiences.
“Our relationship with sass & bide has come to a close as we have achieved unparalleled success and now need to focus our efforts on other leading fashion and lifestyle retailers in our stable. I am so proud of the WeAreDigital team with the effort given and results achieved over the last 4 years. We wish the new look sass & bide team all the very best and hope they can continue to build on the foundations laid.” Karson Stimson, Director, WeAreDigital.
It is well documented that Australia is a key market for online global fashion retailers. WeAreDigital will continue to work alongside leading Australian retailers and brands such as Scanlan Theodore, Alice McCall, Tuchuzy, Jac + Jack, Coco Republic, Kmart and kikki.K, integrating their online and real world shopping experiences to transform their online offering to match the choice and level of service offered by their global competitors.
Source: Maria Farmer Public Relations.
