Anytime Fitness appoints new creative agency of record

July 24, 2025 12:19

Anytime Fitness has appointed a new creative partner, as its looks to “deliver against the entire customer journey”.

Following some project work last year, the fitness brand has named Akcelo as its new agency of record, marking the end of a two-year relationship with incumbent The Hallway.

Akcelo will “drive marketing transformation” across brand, lead generation, customer experience, digital, social, and CRM.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.