The challenges of today’s CMO will be tackled head on in a Mumbrella360 panel led by Humdinger founder, Al Crawford, and featuring senior executives from Deloitte, AANA and Facebook.
Crawford will lead the session looking into the challenges of today’s CMO
With CMOs having the unenviable title of the shortest tenure of the C-suite, Crawford will discuss the challenges and opportunities with Nicole McInnes, former head of eCom marketing at WolliesX, part of Woolworths, Naomi Shepherd, group industry director at Facebook, John Broome, CEO of the AANA and Andy Bateman, national lead partner, innovation strategy at Deloitte.
The group will attempt to get to the bottom of whether the problem is more than just a headline, and the keys to a successful relationship between the CEO and CMO.
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Mumbrella360 will be held at the Hilton Hotel in Sydney on July 12-14. Tickets are on sale now.
Hall’s panel will dive into the importance of marketing to 18-35 year olds
A panel discussing building customer love with young adults 18-35, led by The Hallway’s founder Jules Hall, will also feature on the program. Hall will be joined by Carolyn Bendall, head of marketing at ANZ, Dave Malcolm, co-founder of Marley Spoon Australia, Rebekah Campbell, CEO of Hey You and Aisling Finch, director of marketing Australia and NZ at Google.
The panel will elaborate on evidence of observed consumer behaviour by looking at the way companies need to evolve their approach to create meaningful connections with the new profit drivers, 18-35 year olds. They will also talk about build long-lasting relationships with this group that will continue to drive revenue far into the future.
Younger consumers will also feature in a session from SuperAwesome’s CEO, Dylan Collins. The experienced youth marketer, whose technology powers under-13 digital engagement for over 250 companies around the world, will illustrate how to entertain an audience that has so many rules of engagement placed around it.
While communications with this demographic are substantially restricticted, there are still successful ways to create cut-through campaigns and develop safe and meaningful connections that will only increase brand sentiment.
Bentley will illustrate how best to work with freelancers and consultants
A range of new masterclasses has also been confirmed, to be led by experienced senior leaders including former agency head and now CEO and co-founder of Cavalry, Dave Bentley, director of PR and communications at Knight Frank, Rebecca Sands and business development director of Showtime Marketing, Dan Black.
Bentley’s new business venture is a freelance marketplace that streamlines the way companies and freelancers find each other and work together. The former managing director of MullenLowe Profero will illustrate how to be more strategic about planning and managing freelancers, how to reduce stress, cost and uncertainty when sourcing new freelancers and how to keep good freelancers close.
Sands will deliver a masterclass on the importance for marketers to build a personal brand
Sands, meanwhile, will lead a ‘how to’ on building a personal brand, specifically covering why you need to stand out as a marketer in today’s landscape, how to carve out your niche and position yourself as a thought leader, how to protect the brand you build and more.
Black will be joined by Showtime account manager Bryan Sainsbury in his masterclass to cover a wide range of topics and issues around guerilla marketing. Specifically, they will discuss the types of brands best suited to guerrilla activations, the mindset that is required going into campaigns, legislation that covers less conventional outdoor advertising and the grey area that guerrilla often lives in.
Muimbrella360 takes place at the Hilton Hotel in Sydney beginning with a networking day on June 12, followed by two days of conference sessions on June 13 and 14. The full program and schedule will be announced shortly and tickets are on sale now.