ANZ, Suncorp, IAG, and Future Super to speak at the Mumbrella Finance Marketing Summit

ANZ’s marketing chapter lead for digital sales experience, Malcolm Murdoch, and PHD’s head of digital Melbourne, Schalk Van Der Sandt, will reveal how the bank transformed its digital media platform and the benefits that came from the work at the Mumbrella Finance Marketing Summit on July 25 in Sydney.

ANZ and PHD will discuss how the bank transformed its digital platform

From an afterthought in planning to a centrepiece that helped ANZ win the coveted Effie for long term advertising effectiveness – Murdoch and Schalk will give delegates a glimpse into the inner workings of ANZ’s digital media program.

The session will cover the journey of developing the program, including some of the fundamental structural and infra-structural changes that have put ANZ in a position to tackle a future where the customer is both hard to reach and predict.

Haysom will discuss how Suncorp is dealing with disruption on a panel with Jules Hall

IAG and Suncorp’s leading marketers, Brent Smart and Mim Haysom, will also join the program in a panel session led by the Hallway’s CEO, Jules Hall.

The trio, who will be joined by two more senior executives soon-to-be-announced, will tackle the effect of disruption in the finance industry and whether or not it is pushing brands into wholesale reinvention.

IAG’s Smart will also join the panel

Hall, who will moderate the session, will challenge the brands to reveal not only how they are tackling disruption but just what they ware doing about it, if anything.

Meanwhile, ethical finance will be in the spotlight when Future Super’s managing director, Kristin Hunter, discusses why the super fund gambled on being an ethical brand.

Hunter will expand on ethical finance and how important it is for consumers

Hunter will talk about the company’s lessons since its inception, the growing market for responsible investments and how to establish finance companies in a world where conscious consumers can tell the difference between “ethical” companies and truly ethical ones.

Future Super has more than 13,000 Australian members, building a strong brand on ethical investing — from divesting from companies with all-male boards, to screening out direct suppliers to fossil fuel contributors.

Radical transparency will compliment ethical finance when Transferwise takes the stage.

In the session, TransferWise Australia country manager Nicholas Lembo will discuss why transparency is so important for the company and how it has leveraged it to build its customer numbers and revenue.

He’ll also reveal the risks involved, the rewards gained and the mistakes made along the way.

The Mumbrella Finance Marketing Summit takes place on July 25 at the Four Seasons in Sydney. Tickets are on sale now.


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