APN Australian Regional Media launches programmatic selling

APN Australian Regional Media has launched its private marketplace which offers advertisers the company’s local audience through Rubicon Project’s advertising automation cloud platform.

The announcement:

APN Australian Regional Media (ARM) today announced the launch of its private marketplace, offering advertisers the company’s premium local audiences through Rubicon Project’s advertising automation cloud platform.

Neil Monaghan, ARM’s Chief Executive Officer said: “We have a unique regional audience with our trusted network of premium local news sites in the fast-growing regions of Queensland and northern New South Wales. We see programmatic sales channels as complementary to our direct sales efforts, and an efficient way to conduct business.”

ARM has appointed Jennifer Stokes as Programmatic Trading Manager for the company’s offerings across desktop, mobile and video.

“The response to ARM’s audiences in this channel has been encouraging with multiple deals already in place for launch” said Jennifer.

Jessica White, General Manager at Cadreon said: “ARM’s audience resonates with a number of our clients’ objectives, so it’s great to now be able to access their premium local network programmatically.”

Stuart Bartram, Managing Director APAC, Rubicon Project said: “Rubicon Project is excited to partner with ARM, the leading digital publisher of regional content in Australia. We look forward to working with Jennifer and the team to help develop their cross-platform automation strategy.”

ARM’s network of over 30 desktop and mobile sites are a leading source of local news in regional Queensland and northern NSW, providing advertisers the opportunity for local relevance.

ARM’s brands are the trusted voice of their local communities, with some providing news and information for over 150 years.

ARM will continue to develop its programmatic offering to meet client demand.

Source: APN media release


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