Apparent wins competitive pitch to snap up media duties for Active Super
Full service agency Apparent has been appointed by superannuation fund Active Super to lead all media duties following a three-way competitive pitch.
Apparent will manage media strategy, planning and buying, including performance media and SEO for the finance brand.
Active Super, formerly Local Government Super, rebranded in May and appointed Slik as its strategic and creative lead agency.
Apparent head of strategy and media, John Halpin, said its ambition is to turn Active Super into a household name.
“It’s always great to work with an organisation launching a new brand into the market and all the exciting opportunities that presents from a media strategy perspective,” he said.
“It’s also satisfying to be doing it for a partner which demonstrates their values in the responsible investment of its members’ funds. We’re delighted to have been appointed and will work closely with Chantal (Walker, chief digital and marketing officer) her team and the other agencies to make Active Super a household name.”
Walker said Apparent impressed with its “expertise in driving awareness and building the brand through our responsible investing policies”.
“John and his team showed clear strategic thinking on how to grab the attention of our target audience across media touchpoints and their ability to work collaboratively with our other agency partners,” she said. “We’re really looking forward to working with them to realise our ambitious growth and brand objectives.”
Active Super is the latest win for Apparent’s media division. The agency secured duties for Sydney Symphony Orchestra last month in addition to launching the Ashes cricket campaign.
