Apparently last year was a golden age for newspapers
It’s tough being a cheerleader for the newspaper industry when circulations are in ongoing decline.
So Dr Mumbo appreciates that Newspaper Works is merely doing its job when it uses the headline “Sales ease in soft news period” in a press release to describe a fall in circulation of all but three of the nationa’s 31 audited metro titles.
But where the organisation really starts earning its keep is in its creativity for explaining why things aren’t as bad as they may look:
Australian newspaper sales eased in the March 2010 quarter, a period of news that was generally soft, especially compared with the first three months of last year when a series of major news events helped drive Australian newspaper circulation.
Wait a minute Dr Mumbo, you’re chastising Fairfax over there in my other window (https://mumbrella.com.au/the-most-tenuous-attempt-to-link-kyle-sandilands-to-a-news-story-of-all-time-25292#more-25292) for misleading headlines, meanwhile, in this opinion piece, you’ve managed to completely make up a ‘Golden Age’ all on your ownsome. Tsk tsk.
I agree with you Tim. Newspaper Works is doing a fine job representing the interests of its owners. Not quite sure why you imply they are somehow being less than honset with the numbers?
Tim, can you release Mumbrella stats so we, and your rivals, can pour over spikes and troughs of your website’s traffic and make petty, sarcastic remarks?
Hi Anonymous,
Thanks for your question.
Already done. You can find all our daily, weekly and monthly data on Nielsen MarketIntelligence. It’s also audited by the Audit Bureaux of Australia.
Based on your IP address (you do understand how those work, right?) I’m pretty sure you’ll have access to that data already though. But if you don’t, by all means give me a shout and I’ll let you have all the info you want.
Unlike some, I’m glad to say that don’t currently need to come up with an imaginative excuse for a decline in audience.
Cheers,
Tim – Mumbrella