Appliances Online launches first TV brand push through VCCP with Big Brother partnership

Alex Hayes

August 17, 2014 8:47

Appliances Online has launched its first TV advertising campaign as the brand looks to expand its recognition, wtih a partnership with Nine’s Big Brother and Triple M’s Grill Team part of the media strategy.

The new campaign has been created by VCCP Australia, is narrated by a fish caught by a man called Darren whose fridge then breaks down, and shows how quick and easy it is to get a replacement from the online store ending with the tagline ‘Legendary service’.

https://www.youtube.com/watch?v=whxA2108wlQ

CEO John Winning said: “The campaign marks Appliances Online’s first major advertising push so it’s an exciting move for our business. I founded Appliances Online in 2005 and expansion has occurred at every level of the business despite relatively low brand awareness.”

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Alex Hayes

Alex Hayes worked for Mumbrella from 2013 to 2017 in roles including editor and head of Mumbrella Bespoke.

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