Monster Children’s creative shop MC helps create new ‘Live in Levi’s’ global campaign
Lifestyle magazine Monster Children’s in-house creative agency MC has teamed up with AKQA San Francisco to create a new campaign for jeans giant Levi’s called ‘Live in Levi’s’
The campaign sees fashionistas, artists, editors and even a barber talking about why they wear the jeans and what they mean to them for style and as a statement.
The three-minute film also encourages people to share their experiences of how they ‘Live in Levi’s’ through social media as part of a living showcase for the brand.
http://youtu.be/ZB7AAQcBB_E
That’s huge. Well done!
Well played MC. All of you self proclaimed storytellers who insist on babbling on about what makes good branded content please STFU and watch this again. Then again.
I can see people are already talking about Levi’s new campaign on social media websites so it seems to be working