Apprentice takes another ratings beating

The audience sank for Nine’s new business reality show The Apprentice on Monday night, falling to 657,000.  

Despite being shorter than the 90 minute first episode, the hour long second instalment – in which ex-agency exec Lynton Pipkorn was fired – failed to perform in the ratings.

The audience number for the Mark Bouris-fronted show was lower than the 692,000 viewers registered by OzTam the week before. However, none of the shows in the same timeslot got above 1m. The Apprentice was beaten in the timeslot by Seven’s Mercy (828,000) and Ten’s Good News Week (857,000) and Little Britain (673,000).

Meanwhile, although it still won the night,  Flash Forward’s audience of just under 1.5m was well below the 1.8m debut of its heavily promoted first episode on Seven last week. Destroyed In Seconds, Seven’s compilation of catastrophes and explosions debuted with a reasonable 1.2m.

Monday’s share:

  • Seven: 28.4
  • Nine: 25.8
  • Ten: 18.2
  • ABC1: 14.5
  • SBS1 8.8
  • GO!: 2.0
  • ABC2: 1.2
  • ONE: 0.9
  • SBS2: 0.3

Monday’s most watched TV shows:

  1. Flash Forward Seven 1.5m
  2. Seven News Seven 1.5m
  3. A Current Affair Nine 1.4m
  4. Today Tonight Seven 1.3m
  5. Two and a Half Men 7pm Nine 1.3m
  6. Highway Patrol Seven 1.3m
  7. Nine News Nine 1.2m
  8. Destroyed in Seconds Seven 1.2m
  9. Home and Away Seven 1.2m
  10. Two and a Half Men – 7:30pm Nine 1.1m
  11. The Big Bang Theory Nine 1.1m
  12. The Mentalist Nine 1.1m
  13. ABC News ABC 1m
  14. Australian Story ABC 0.87m
  15. Top Gear SBS 0.86m

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