News

Flash Forward fires up as The Apprentice flops

The first night of the TV networks’ biggest week of spring was comprehensively won by Seven, with new sci fi drama FlashForward scoring nearly 1.8m, while Nine’s The Apprentice rated what will be for the network a very disappointing 692,000.  

Both shows were heavily promoted by their respective networks.

And while FlashForward is likely to deliver Seven’s biggest audience of the week, The Apprentice Australia was third in its time slot, well behind Seven’s Mercy (just under 1.1m) and also Ten’s Good News Week (828,000).

The first episode of the show – in which contestants vie for the chance to work as a business development manager for Mark Bouris – saw two teams take part in a gardening challenge.

The evening was otherwise a fairly strong one for Nine, with The Mentalist holding up relatively well against FlashForward.

Ten was more squeezed though, with Are You Smarter Than A Fifth Grader? pulling in only 606,000 and The 7pm Project 675,000.

  1. Flash Forward – Seven 1.8m
  2. Highway Patrol – Seven 1.6m
  3. Seven News – Seven 1.5m
  4. Border Security – Seven 1.5m
  5. Today Tonight – Seven 1.4m
  6. Two and a Half Men 8:00pm – Nine 1.3m
  7. Two and a Half Men 7:30pm – Nine 1.2m
  8. Home and Away – Seven 1.2m
  9. Nine News – Nine 1.2m
  10. Two and a Half Men 7:00pm – Nine 1.2m
  11. A Current Affair – Nine 1.1m
  12. Mercy – Seven 1.1m
  13. ABC News – ABC 1.1m
  14. The Mentalist – Nine 0.988m
  15. Top Gear – SBS 0.833m

Network shares:

Seven – 32.7%

Nine – 24%

Ten – 16.8%

ABC1 – 14.9%

SBS1 – 7.3%

ABC2 – 1.4%

GO! – 1.4%

ONE – 1.3%

SBS2 – 0.3%

ADVERTISEMENT

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing