APT takes on cummins&partners as agency of record

November 7, 2024 12:20

Cummins&partners has been picked as the creative agency of record for APT – part of the APT Travel Group – following a competitive pitch process.

According to the luxury travel tour operator’s chief marketing officer, Jason Shugg, cummins&partners’ deep expertise in the tourism and travel sector made them the best choice for the agency of record appointment.

The agency’s knowledge of the industry is born from its founder Sean Cummins’ past work on Virgin Australia’s launch (known as Virgin Blue at the time), Tourism Queensland’s ‘Best job in the World’, and ‘You’ll Love Every Piece of Victoria’.

“From our first meeting, we were blown away by cummins&partners’ energy and deep understanding of the travel sector,” said Shugg.

“They not only grasped our brand’s unique value but also had a compelling vision to elevate APT to new levels. We’re can’t wait to launch the fresh, inspiring work the team is crafting for APT.”

Cummins added: “This is a particularly exciting win for us because of the very nature of the company, the heritage and the quality of the people involved.

“APT is one of Australia’s few luxury brands. And even fewer brands from Australia that has been here for nearly a century and still going strong. It’s a privilege.”

With APT’s peak booking period oncoming, cummins&partners’ work with the brand will begin straightaway.