Archibald Williams delivers new brand campaign for atWork Australia
National employment services provider atWork Australia has launched a new brand campaign from Archibald Williams, highlighting its commitment to connecting more people living with a disability, injury, health condition or disadvantage with business, so both can thrive.
The new work builds upon atWork’s brand platform ‘Work is for Everyone’, first launched by Archibald Williams last year after atWork appointed the agency to handle its creative account.
The new campaign profiles a series of heart-warming stories, where three real-life experiences are brought to life, featuring individuals who’ve found employment through atWork Australia, and who receive feedback from their co-workers about their contributions. These stories are abstractly shot as a ‘day in the life of’ and act as a performance review of each individual by featuring encouraging comments from their co-workers.
“We were seeking a campaign that built upon our 2021 brand campaign, whereby ‘Work’s for everyone’ was born. Archibald William’s next iteration brings to life this belief, challenges misconceptions about hiring people living with disability, injury, health condition or disadvantage, celebrates diversity, and brings to life the benefits of a diverse and inclusive workplace, and society more broadly. We hope this campaign enables atWork Australia to connect more people and business so both can thrive”, said Katherine Newton, senior manager marketing, communications & customer experience, atWork Australia.
“We wanted to use real performance reviews of atWork Australia clients as a way to show the business-wide benefits that can come from hiring someone living with a disability, injury, health condition or disadvantage. We hope these reviews will inspire new clients and employers to get in touch with atWork Australia and we can bring more of these success stories to life,” said Matt Gilmour, executive creative director, Archibald Williams.
The new campaign includes TV, OOH/Billboard, Social, Cinema, Programmatic Display, and transit OOH.
Credits
Archibald Williams
Kiranpreet Kaur – Managing Director
Stefanie Duhy – Senior Account Director
Claudia Hovers – Senior Account Manager
Natasha Polczynski – Senior Account Manager
Matt Gilmour – Executive Creative Director
Andy Reynolds – Senior Designer
Chris d’Arbon – Senior Art Director
Ross Cockrill – Senior Copywriter
Isabella Chan – Designer
Adrian Hoes – Digital Developer
Amanda Slatyer – Producer
atWork Australia
Katherine Newton – Senior Manager, Marketing Communications and Customer Experience
Sarina Vanderplas – Marketing Communications Lead
Squeak E Clean – Creative Audio Studio
FLIPP Management – Photo and Film Production
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