Archibald/Williams wins Nando’s digital business

Stuart Archibald and Bram Williams

New Sydney strategy agency Archibald/Williams has won digital duties for chicken restaurant chain Nando’s.

Nando’s adds to an impressive client list for the fledgling outfit, which has already won News Limited, Sportingbet, Syngenta and the charity White Ribbon – just a few months after launching.

Nando’s marketing director Kim Russell said she appointed AW because “of the mould breaking digital work they have been involved with for clients in London and New York.”

Partners Stuart Archibald and Bram Williams worked together at digital and direct agency Archibald Ingall Stretton – a London-based network now owned by Havas – in New York before moving back home to start the new venture.

AW takes on a brief to handle Nando’s strategic and creative digital work to acquire and retain customers, and will line up with ad agency Banjo, which handles Nando’s brand advertising.

Archibald said: “The Nando’s business has achieved incredible success in Australia. The team at Nando’s doesn’t want to rest on their laurels and has challenged us to develop digital work which you wouldn’t see everyday… a great brief.”

Archibald Williams launched in November, saying that launching in Sydney was “tougher than launching in New York or London.”


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