Stuart Archibald and Bram Williams
Stuart Archibald, a direct, digital and data strategist whose agency Archibald Ingall Stretton was a major success in London and later in New York, has returned home to launch an agency in Sydney with partner Bram Williams.
Archibald and Williams, the former head of strategy at Saatchi & Saatchi Sydney, were partners for two years after Archibald set up AIS in New York in 2010.
The duo’s new offering, called Archibald/Williams, is positioned as a ‘strategic compound’ that taps into a network of creatives both in Sydney and around the world.
Archibald led the global expansion of AIS after selling to Havas in 2008, and took the brand from London to New York, where he worked with the current ECD of Ogilvy Sydney Brett Howlett, India and Spain.
Archibald/Williams launches with News Limited, Sportingbet, Syngenta and the charity White Ribbon as founding clients.
In a video interview with Mumbrella’s Melbourne editor Robin Hicks at the studios of MCM Entertainment, Archibald and Williams explained why launching in Sydney is “tougher than launching in New York or London.”
Archibald and Williams left AIS late last year. During their stint in New York, AIS had grown to a full service creative agency with $2m in income, with a client list including The Economist, AXA, Choice Hotels and The Climate Group.
Archibald launched AIS London in the late nineties with partners Steve Stretton and John Ingall, growing the business to a 120-people operation with clients such as News Corp’s pay-TV service Sky, telco 02, Santander and Skoda.
Archibald said in a statement: “I have always wanted to set up in Sydney and now is the time to do that. Our model seems to be getting good traction with clients because of its strategic nature and our backgrounds, so we are looking forward to what lies ahead.”