Are Media expands executive leadership team to bolster its omnichannel capabilities
Are Media has made three new appointments to its executive leadership team to bolsters its digital transformation and ecommerce capabilities as part of its strategy to become an omnichannel media company.
Agnieszka Hatton joins the executive leadership team in the newly created role of director – content and commercial, alongside Erica Stewart as director of business development and Veronique Maury as general counsel. Maury replaces Adrian Goss who joined former Are Media owners, Bauer Media, as general counsel for audio and publishing UK.
L-R: Erica Stewart, Agnieszka Hatton, Leisa Williams, Andrew Cook, Jane Huxley, Dan Tisi, Ian McHutchison, Sally Eagle, Marena Paul, Veronique Maury
Hatton joins the business from her role as VP of data and analytics at SafetyCulture. She brings more than 20 years of senior executive experience in data analytics, transformation, strategy, customer experience and marketing, having also worked at Commonwealth Bank as head of business insights and analytics as well as senior roles at Vodafone Australia, Westpac, Deloitte, Capgemini and Telstra.
In her new role, Hatton will lead the content creation function with all publishers, across homes, women’s lifestyle, weeklies and digital, reporting to her. She will be responsible for developing and driving the overarching content strategy for Are Media, and developing a commercial strategy using insights and data, with a focus on bridging between traditional and new business models.
Stewart is the founder and CEO of hardtofind.com.au, which was acquired by Are Media in March 2022. She also founded Juuni.com, an organic tampon and pad subscription service.
In her new role, she will lead Are Media’s new business development team, which now includes audience development (social, search and email), syndication and ePublishing, content commerce (affiliate and marketplace) and beauty and bounty. In partnership with Are Media’s content teams, she will be responsible for growing audience, diversifying revenues, and incubating and developing businesses and communities.
Maury joins Are Media from the Seven Network, where she was senior legal counsel. She has also worked in senior legal roles at News Corp Australia, Foxtel Group, as well as in private practice.
“Agnieszka, Erica, and Veronique’s appointments now round out the executive leadership team and position Are Media well to realise our ambitions as Australia’s leading omnichannel media company,” said Are Media CEO Jane Huxley. “We have a premium portfolio of the strongest and most enduring media brands for women in the country that have already established themselves as successful digital brands. Now we also offer cross channel partnerships, ecommerce and social commerce, branded experiences and events, native content and deep creative integration for brands and consumers.”
She added: “As Australia’s leading content creators for women, I’m excited to see where our new team can take Are Media in the future.”
In December Are Media’s Fiona Connelly stepped down from her role as group publisher of weekly titles after 14 years with the magazine group, which was formerly the Australian Consolidated press until 2012 and then Bauer Media until 2020.
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