Are Media partners with OGX Haircare to launch BODfest festival

June 30, 2022 9:45

Are Media has today launched BODfest, a network-wide celebration of body positivity with presenting partner OGX® Haircare, culminating in a mini-festival featuring a host of international and Australian personalities.

OGX® Haircare’s partnership with BODfest will be amplified across Are Media’s brands through editorial and native features, advertising, video, social media, podcasts, PR, and at BODfest Live. Other sponsors include Grey Goose, Maybelline, and La Roche Posay.

Are Media – BodFest 2022

The agenda-setting initiative centered around all things body confidence, body positivity, and self-love, BODfest comes as exclusive Are Media research shows eight in ten Australian women feel dissatisfied with their bodies. More than six in ten said it was very important for beauty and fashion brands to represent different body shapes, ethnicities, sexualities, and those with disabilities.*

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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