Maybelline New York engages Hero and McCann as digital partner

Maybelline New York, part of L’Oreal Group, has appointed Hero and McCann Australia as its digital partner.

Hero’s marketing agency B.B.E., which was acquired by the group in October, will be taking the lead on the digital experience and design development while leveraging the creative capability of McCann.

The account’s remit covers strategy and content development across digital, influencers and communications, as well as the key retail partnerships with Chemist Warehouse, Coles and Woolworths.