Are Media reveals 6 sponsors for The Australian Women’s Weekly Christmas editions

Are Media has today released the commercial partners for this year’s Christmas with The Australian Women’s Weekly.

The sponsors include, Harris Scarfe, Kikkoman, Sunbeam Foods, De’Longhi, Ferrero Rocher and The Benevolent Society.

The six sponsors will be integrated throughout the program, with Harris Scarfe, Kikkoman and Sunbeam Foods featured in the lead food segments. In addition, all partners will be included in the Christmas issue of The Australian Women’s Weekly and across social and digital channels including Now to Love.

According to recent Roy Morgan research, magazine readership is continuing to rise with more than 11 million Australians now reading print titles, up 2.2% on the previous year, according to new data.

A national institution, Christmas with The Australian Women’s Weekly is once again returning to Ten with a one-hour festive extravaganza, packed with recipes, celebrities and tips to make this festive season one to remember.

Hosted by Studio 10’s Sarah Harris, the kitchen will produce dishes from Miguel Maestre, MasterChef Australia finalist Kishwar Chowdhury, and The Weekly’s food director Frances Abdallaoui, while Courtney Act will feature for some taste testing.

Nicole Byers said: “After a challenging couple of years we all deserve a festive season full of joy and wonder and Christmas with The Australian Women’s Weekly is back to help viewers achieve just that. From mouthwatering recipes, style tips and creative DIY ideas for the family we’ve got everything covered to ensure this Christmas is a true celebration. We’re once again delighted to be supported by our sponsors who will feature across the show, magazine, digital and social channels.”

Christmas with The Australian Women’s Weekly airs on Thursday 9 December at 7.30pm on Ten. All recipes, crafts and tips from the show will feature in the Christmas issue of The Australian Women’s Weekly.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.