ARN brings commercial and creative divisions under full-service team
ARN has merged its multiple commercial and creative divisions under one full-service team, led by the network’s director of commercial strategy and growth, Venessa Hunt.
Teams included in the restructuring included creative and production, campaign design and delivery, client strategy, and the newly created emerging media. Under the full-service umbrella, the network aims to offer clients with more holistic solutions.
The new leadership team for the full-service division
The leadership team consists of Andy Procopis as head of campaign design and delivery, Michael Dargan as head of creative, Tegan Kirkby as head of client strategy, and Andy Walsh who joins the wider ARN business from CADA as head of emerging media.
Hunt said: “With over 60 years of combined experience in strategic thinking and creative solutions across this new leadership team, ARN has an advantageously different way of looking at client objectives, bringing together sophisticated solutions like no other.
“Building off a base as the strongest Audio company in Australia, our focus in 2023 will be about harnessing the endless creative thinking that makes us a leader and showing the market the untapped potential in Audio.”
Peter Whitehead, ARN chief commercial officer, added: “ARN is uniquely placed to target Australians through a medium that is truly emotive and can create real change for brands and consumers.
“These changes will make it even easier for our clients to leverage the quality connections we have with Australians and allow us to create solutions that are scalable like we haven’t seen before.”
The network went through some reshuffling in recent months. In September 2022, all regional general manager positions were made redundant as it looks to further integrate its operations following the acquisition of Grant Broadcasters.
Got a tip?
Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.
Linkedin
@Lauren Joyce you impact lives. These 5 people are very fortunate that you support them and their career progression at ARN. Well done to the team for their evolved roles.
User ID not verified.
Have your say