ARN extends exclusive media partnership with City of Sydney
ARN has extended its exclusive media partnership with the City of Sydney for three years.
The partnership will see ARN’s KIIS 1065, WSFM 101.7 and iHeartRadio brands featured in three major Sydney events each year, including Sydney Christmas, Sydney Lunar Festival and Sydney New Year’s Eve.
KIIS 1065 partnered with The City of Sydney as the exclusive radio broadcast partner for Sydney New Year’s Eve. The partnership included the KIIS 1065 harbourside New Year’s Eve party (video above) for 160 listeners and special guests. All attendees received exclusive access to premium catering, live music and breathtaking 270-degree vistas of the Harbour for unbeatable views of the 9pm and midnight fireworks. KIIS 1065 broadcast all the action, including the official NYE Fireworks soundtracks curated by Australian duo The Presets, to Sydney and the world via iHeartRadio.
And last month, WSFM 101.7 hit the streets of Sydney for the Sydney Lunar Festival celebrations. Over two days, the WSFM Street Team ran a special tiger themed WSFM’s Lucky Dip. Hundreds of visitors were encouraged to choose a red envelope to be in with a chance of winning prizes, including Taronga Zoo tickets, Event Cinemas passes, merchandise, and mini plush tiger toys.
ARN’s national head of activations, Claire Murphy, said, “ARN is proud to continue its partnership with the City of Sydney, celebrating the best things about our beautiful, vibrant and diverse City.
“KIIS 1065 and WSFM 101.7 the soundtrack to many Sydneysiders lives for years. They live and breathe Sydney, and we look forward to creating amazing memories at some of Sydney’s biggest and best events over the next three years.
“After years of lockdowns and cancelled events, it was so great to see so many people out and about, showing that they are full of life and ready to party in 2022!”
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