Arnott’s drops GPY&R for DDB

Arnott’s has parted ways with GPY&R in favour of fellow rostered agency DDB, the snack giant announced today.

The announcement:

Arnott’s Australia announces advertising agency consolidation

Australia’s favourite baked snacks company has today confirmed the selection of DDB Group as its principal advertising agency.

Arnott’s made the decision following a recent review of its agency structure, which previously supported DDB Group as well as George Patterson Y&R (GPY&R).

According to ANZ Marketing Director Susan Massasso, working with one, larger agency will give Arnott’s access to a broader range of quality, creative and strategic planning resources for the best possible return on investment.

“DDB has worked with Arnott’s for the past five years and has been responsible for developing a range of original and creative brand experiences for our consumers, including the recent Truly Madly Tim Tam Orchard in Martin Place, Sydney,” said Massasso. “We’re confident DDB has the structural capability, along with the quality of thinking, to best support the Arnott’s business moving forward.”

The Company praised GPY&R on the contributions it made to the Arnott’s business during its long tenure.

“We’re grateful for everything GPY&R has done for our business and our brands. They have produced some very successful campaigns for Arnott’s over the years and we have enormous respect for their people and their work. We genuinely wish our friends and colleagues at the agency much success in the future.”

The Company has confirmed the ongoing relationship with Clemenger BBDO will continue providing creative advertising services to its Campbell’s ANZ division.


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