Arnott’s launches ‘Truly, Madly Tim Tam’ TV ad
DDB has released a new ad for Arnott’s brand Tim Tam, which shows consumers picking the famous chocolate bars from trees at Martin Place.
The ad is based on an experiential event the Tim Tam “orchard”, which was erected a fortnight ago. The ad ends with the tag line ‘Truly, Madly Tim Tam’.
The campaign comes the week after Arnott’s parted ways with agency GPY&R, awarding DDB the entire account.
Leif Stromnes, MD for strategy and innovation at DDB Group Sydney said: “The idea behind this first execution of Truly, Madly Tim Tam came straight from our Facebook community and we really wanted to give back to these fans who gave us such a great idea to work with. What better way to come full circle than to create personalised ads which feature the names of individual Tim Tam fans and actually run across both TV and online channels”
Credits:
- Arnott’s Tim Tam:
- Marketing Director: Susan Massasso
- Group Marketing Manager: Susanna Polycarpou
- Marketing Manager: Leigh Coleman
- Brand Manager: Holly McCarthy
- DDB Group Sydney:
- Executive Creative Director: Dylan Harrison, DDB Sydney
- Creative Director: Scott Huebscher DDB Sydney
- Creative Team: Richard Apps, Andrew Allsop, Erica Valenti, DDB Sydney/Mango
- Craft Designer: Shane Wahl, DDB Sydney
- Managing Partner: Nicole Taylor, DDB Sydney
- Planning Director: David Chriswick, DDB Sydney
- Business Director: Dave Murphy, DDB Sydney
- TV Producer: Samantha Meehan, DDB Sydney
- Project Director: Rebecca Jones, DDB Sydney
- Senior Executive Producer: Brooke Pilton, Mango
- Senior Community Manager: Hannah Cooper, Mango
- Head of Publicity: Tina Alldis, Mango
- Digital Producers: Jeroen Jedeloo, Raghav Mathur, Tribal DDB
- Technical Director: Ferdinand Haratua, Tribal DDB
- Digital Team: Robertus Johansyah, Mark Esther, Josh Kelly, Ivan Yip, Tribal DDB
Why would anyone want to be friends with a biscuit on facebook?
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Filming a lame experiential event can occasionally make a good tv spot. But it usually doesn’t.
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I think I just watched an ad before an ad….WTF!
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@Steve – have you seen how many people are friends with a cup of soup?!
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that is truly madly nauseating
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Reinterpreting the credits:
Idea – Facebook fan
Production company – not credited
WTF – 25 people from Arnott’s/DDB/Mango
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look at all those fake smile
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