Herringbone: perfectly balanced tailoring

A man walking a tight rope in the middle of a city is the creative focus of an online and in-store campaign for suit-maker Herringbone.

The film, directed by Dael Oates through production company Progidy, concludes with the slogan ‘perfectly balanced tailoring’.

The ad was made without an agency, with inhouse creative director Carina Hicks steering the project.

Herringbone’s advertising used to be handled by M&C Saatchi.


Director – Dael Oates
Producer – Marge Mcinnes
DOP – Peter Eastgate
Production Company – Prodigy
Editor – Adam Wills
Grading and FX – Fin
Original Music Score – Silencio
Herringbone Creative Consultant – Carina Hicks
Client – Herringbone/Van lack


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