F.Y.I.

Arnott’s Tim Tam promote Qantas flight give-away

Tim Tams FloorTorchMedia have rolled out in-store floor decals promoting Arnott’s Tim Tam giveaway, which has seen the brand partner with Qantas to give away 50 trips in 50 days to celebrate the brand’s 50th year.

Brand director at Arnott’s Susanna Polycarpou said: “The humble Tim Tam inspires love beyond reason in Australians and has done for 50 years now. What has elevated it to ‘icon status’ is difficult to articulate but we know that in the hearts of Aussies; it’s more than just a chocolate biscuit.

“Whatever it is, together with our fans – we’ll be celebrating 50 extraordinary years throughout 2014 and we look forward to sharing it via this integrated campaign.”

The in-store floor decal will be featured in over 400 supermarkets which will also promote the new Tim Tam range from Adriano Zumbo.

TorchMedia GM Kirsty Dollisson: “Tim Tams have been a part of Australian culture for so many years, but 50 years is a big event for any brand,” she said. “The floor campaign is a great way to make the competition stand out in a crowded supermarket.”

The campaign will run until late April.

Tim Tam’s partnership with Qantas saw friends and family from the remote town of Winton, Qld reunited over a cup of tea and a Tim Tam.

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