Radio Ratings: ARN’s Gold Melbourne’s No 1 in FM, while Triple M’s breakfast holds onto ratings crown
Melbourne total people share Mon-Sun. Source: GfK (click to enlarge)
ARN’s Gold has bumped FoxFM from the number one FM station position in Melbourne, with Gold increasing its audience by 1 share point to a share of 8.8 per centwhile FoxFM dropped 6th position out of the FM stations with a share of 7.3 per cent, according to new radio ratings published today.
Austereo’s Triple M’s breakfast team of Eddie McGuire, Mick Molloy and Luke Darcy have had to settle for sharing their ratings crown with Nova’s Meshel and Tommy with both stations managing a share of 7.4 per cent. The tie comes as a result of the Triple M breakfast’s audience dropping by 0.6 of a share point while Nova’s team maintained their share.
FoxFM’s breakfast duo of Fifi Box and Dave Thornton were pushed into third place in the FM breakfast rankings with a share of 7.2 per cent.
The status quo reined in the drive timeslot, with Nova Entertainment’s national syndicated program with Kate, Tim and Marty holding onto the top FM spot with a share of 9.5 per cent, despite dropping 1.2 share points. FoxFM’s drive show with Dan and Maz also managed to hold onto their second FM ranking despite a decline of 1.1 share points to a share of 8.9 per cent, down from 10 per cent from the last ratings period.
Mix101.1’s national syndicated show with Tim ‘Rosso’ Ross dropped 0.2 share points to a share of 7.5 per cent, beaten by Gold’s Drive with Gavin Miller which had a share of 8.2 per cent.
Melbourne radio ratings: Mon-Fri share and Breakfast (click to enlarge)
SmoothFM continues to build its audience, with its total Monday to Sunday audience growing by 0.2 share points to a share of 6.7 per cent, with its breakfast audience also increasing by 0.8 share points to a share of 5.1 per cent.
In the AM market ABC774 pushed 3AW from the top position with ABC774 having a share of 11.7 per cent with 3AW just behind on 11.3.
3AW held onto its AM breakfast ratings crown with a share of 16.3 per cent with its nearest competitor ABC774 sitting on a share of 15.3 per cent. However, ABC774 was the most listened to drive program with a share of 9.9 per cent whole 3AW sat just behind on a share of 9 per cent.
Linkedin
wrong! wrong! wrong!
“ARN’s Gold has bumped FoxFM from the number one station position in Melbourne”
When will journalists start reporting the numbers correctly? Gold is in THIRD position in Melbourne being beaten by 774 and 3AW.
You could at least amend the copy to say number one FM station position in Melbourne. But even if you do that it still takes away from the success of the much more popular AM stations who compete in the same market.
User ID not verified.
Hi Peter,
Yes normally we are at pains to make that distinction and the headline did say number one in FM. Unfortunately this was missed in the lead and has now been corrected.
Cheers
Nic – Mumbrella
Thanks Nic.
The AM stations really do get a bum deal in the reporting and spin of radio ratings. The real story this survey has been 774 beating 3AW for the top spot – but this was only mentioned in the last two paragraphs of the article as an aside.
User ID not verified.