Contagious locked in to present Cannes Lions Deconstructed at This Way Up
Creative powerhouse Contagious will host its highly anticipated presentation at This Way Up – AWARD’s signature creative festival – in Sydney next month.
Following sell-out sessions in Cannes, London, and New York, the discussion draws on expert insights from the 2024 Cannes Lions Festival of Creativity.
Cannes Lions Deconstructed will dissect the state of creativity and stand-out campaigns from the year at AWARD’s signature creative festival on August 14, providing insights into all the happenings at the Palais and their implications for marketers in the year ahead.
Mandie van der Merwe, chair of AWARD, said: “This will be an unmissable event for Australia’s creative community, offering a rare opportunity to learn from those at the forefront of global advertising and gain valuable insights that can transform our approach to creativity and innovation.”
The session will be hosted by Wade Kingsley, Contagious’ Australian lead and will feature Aussie Cannes 2024 jurors Rose Herceg, chair of Creative Data, Michael Rebelo from Creative Effectiveness, and Tara Ford from Titanium to discuss the most highly awarded Cannes campaigns and the secrets behind winning a Lion.
Two parts of Cannes Lions Deconstructed will be the focus: Guttertech and Make-do Media, analysing winners who prioritised pioneering tech over cutting-edge AI for maximum impact, and Unlikely Heroes, which examines innovative campaigns that defied conventions and redefined what’s truly possible when it comes to creative and effective advertising.
Session host Kingsley said: “If you want to understand the trends and themes that will shape the industry in the coming year, and get expert analysis of the most significant and directional campaigns from the world’s premier creative festival, this session delivers it all in one inspiring hour.
“Bring your colleagues and join us for one of the most insightful industry presentations of 2024.“
Reserve your spot for Cannes Lions Deconstructed by buying your festival passes here.
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topics
Cannes Lions Deconstructed
Cannes Lions Festival of Creativity
Mandie van der Merwe
Wade Kingsley
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