‘Blatant sexism’: ANZ’s #equalfuture campaign cleared of discriminating against men
ANZ has denied its last TV ad which highlighted the disadvantages women face in the workplace was “vilifying boys and men” after complaints to the ad watchdog that it was sexist.
The ANZ #equalfuture campaign features children talking about how women should have the same access to literacy, education and pay as men, was accused of “blatant sexism” in one complaint to the Advertising Standards Board, while another said it was “exceptionally biased” and “appears to have been written by a woman with strong feminist views”.
https://www.youtube.com/watch?v=efrWsA0Q9U4
One complainant said: “This ad is exceptionally biased. It appears to have been written by a woman with strong feminist views. This particular advertisement insinuates that women are being disadvantaged in the business world but makes zero references to the numerous advantages that they receive over men.
You have got to be kidding me! Another campaign promoting women that’s being distorted by men’s rights groups.
The only good to have come from this complaint is that maybe now complainant has more of an idea of what it’s like to be discriminated against because of their gender!
OMG the little one doing martial arts, so cute
Of course the ANZ advert is female-biased, fudges statistics and is male-phobic. I was offended, my son was offended. I will never be a customer or recommend ANZ ever again. GAME OVER!!
Very biased against men and boys using distorted statistics. Disgusting behavior on behalf of the bank.
I will never use, nor will my family ever use ANZ Again.