ASB rules Pedigree ad presents unsafe road behaviour but is not unnecessarily violent
The ad-watchdog has ruled against Pedigree’s ‘Feed the Good’ ad for showing young men running out on a busy road, a depiction which the Ad Standards Board ruled was contrary to community safety.
The campaign aims to show the good that dogs can bring out in people and drive donations to the PetRescue charity, with the local ad created by Clemenger BBDO Melbourne showing two gangs aggressively confronting each other on a street corner. But two of them stop brawling and team up to rescue a cowering alsatian which is caught in the middle of a busy road.
https://www.youtube.com/watch?v=BjWVEQGcjsU
Complainants argued the dog food ad was “distressing” and “condones and courages violence”.
