Ash Barty’s loss at the Australian Open cracks 1m viewers for Nine

Nine’s broadcast of the tennis match between Australian player Ash Barty and the Czech Republic’s Petra Kvitova, cracked 1 million viewers last night.

According to OzTAM’s preliminary overnight ratings, 1.188m metro viewers tuned in to watch the two-set match, while nationally that number climbed to 1.590m.

It was a stronger result than Barty’s previous match against Maria Sharapova, which had an audience of 1.134m.

Later in the evening, Rafael Nadal’s clash with Frances Tiafoe averaged 812,000 metro viewers, while nationally it pulled 1.066m.

The two matches brought Nine’s average metro audience for the tennis across the evening to 953,000, making it the most-watched program of the night, outside of news. Nationally, the tennis swelled to 1.280m. The night coverage was also most-watched in the 16-39 and 18-49 demographics.

Seven News 6pm obtained the largest metro audience for Tuesday, with 957,000 metro viewers tuning in. The biggest audience came from Melbourne – 251,000. However Nine News, which had a total metro audience of 869,000 was more popular than Seven in Melbourne, with 320,000 watching the 6pm bulletin.

Up against the tennis was Ten’s I’m A Celebrity Get Me Out of Here, which averaged 717,000 metro viewers for the episode and 793,000 for the first elimination, which saw Ajay Rochester go home. The show topped the 25-54 demographic. Nationally, its audience was 1.020m, while the elimination achieved 1.106m.

It proved to be more popular than Seven’s Big Bash League coverage, which saw the Sydney Thunder and Melbourne Renegades go head to head. Session one pulled just 351,000 metro viewers, while session two averaged 409,000. The innings break managed 403,000.

The most-watched program on the multi-channels was a repeat of NCIS, which pulled 154,000 for Ten Bold.

Earlier on in the day, Seven’s Sunrise defeated Nine’s Today Show, with metro audiences of 272,000 and 218,000 respectively.

Nine won the evening with a 29% share of audience, beating Seven’s 14.7% share and Ten’s 13.7%. ABC and SBS fell below 10% once again, at shares of 8.4% and 4.4%. Nine extended its lead over rivals from a network perspective – at 36.7%.


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