Ashley Madison head says website allows cheaters to ‘outsource their intimate needs’ to help their relationship
The chief strategy officer of controversial dating website, Ashley Madison, has argued that a cheater can become a “better partner” for their spouse by fulfilling their intimate desires elsewhere.
“As well as being the world’s largest married dating website, we’re also the world’s largest marriage counselling service,” Paul Keable claimed on the latest episode of Mumbrella’s one-on-one podcast.
“Members tell me all the time: ‘I am a better mother lover and wife because of my affair.'”
Keable outlined a scenario where someone could consider signing up if they’ve communicated their unaddressed desires to their partner without success, presenting it as an alternative to divorce.
“If the other partner loved their wife, they would fulfil her needs and be willing to have hard conversations and make the efforts that aren’t currently being made that led her to join Ashley Madison,” he said.
“You’re leaving her in a place where she’s either going to be unhappy or come to us and find happiness in a different way.“
The dating site has surged in popularity since the release of a scandalous Netflix documentary trending across the globe titled Ashley Madison: Sex, Lies & Scandal.
The three-part series delves into the path of destruction that was left when hackers leaked over 60 gigabytes of company data, from unfaithful users’ names to credit card information.
Keable, who was central to the senior leadership team during the breach, reflected on how the business overcame adversity to regain customers’ trust.
“Obviously it was a very stressful time, but it was very organised. We had clear rules and responsibilities. All of our efforts were about mitigating the damage to the best of our possibilities and our skill set,” he said.
Paul Keable
Amid a media frenzy and ongoing legal challenges, Ashley Madison registered a daily influx of 100,000 news users.
“That told me that if we could fix the trust that we had lost with our membership by doing the right things from an organisational standpoint, from a privacy standpoint, from a discretion standpoint, we could rebuild this business. It wasn’t going to be an easy task, but I believed it was fundamentally possible.”
22 years after first launching, Ashley Madison is still a thriving business, operating in over 50 countries, with 365,000 people signing up daily.
Listen to the full episode with Keable here.
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Pigs might fly also if you think cheating on your partner will strengthen you relationship.
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