Ashley Madison head says website allows cheaters to ‘outsource their intimate needs’ to help their relationship

The chief strategy officer of controversial dating website, Ashley Madison, has argued that a cheater can become a “better partner” for their spouse by fulfilling their intimate desires elsewhere.

“As well as being the world’s largest married dating website, we’re also the world’s largest marriage counselling service,” Paul Keable claimed on the latest episode of Mumbrella’s one-on-one podcast.

“Members tell me all the time: ‘I am a better mother lover and wife because of my affair.'”

Keable outlined a scenario where someone could consider signing up if they’ve communicated their unaddressed desires to their partner without success, presenting it as an alternative to divorce.