Asics and Alt Shift reveal 2025 cricket uniforms for Australia

Alt Shift and Asics have unveiled Australia’s 2025 cricket uniforms.

The announcement:

Independent creative PR and Social agency alt/shift/ partnered with sports performance brand ASICS to deliver the launch of Australia’s 2025 cricket uniforms, unveiled on September 9 at the Sydney Cricket Ground.

The reveal moment saw Australian cricketers and ASICS athletes Sam Konstas, Mitchell Starc, Alyssa Healy, Annabel Sutherland, Josh Hazlewood, Glenn Maxwell and Darcie Brown debut the new Test, One Day International (ODI) and Twenty20 (T20) uniforms in front of invited media guests.

The launch included the players revealing the 2025 uniforms in front of a mocked-up dressing room, activated beside the heritage-listed Members Pavilion of the Sydney Cricket Ground. The build featured bespoke lockers for the attending athletes, setting the stage for a striking moment of the uniforms on display.

The moment created a powerful stage for ASICS to showcase the latest iteration of its long-standing partnership with Cricket Australia, as the official uniform and footwear partner since 2011, while bringing to life the brand’s philosophy of ‘Sound Mind, Sound Body’, heroed in the form of quotes featured above the player lockers.

The new uniforms feature Indigenous artwork by Kirrae Whurrong Aboriginal artist Aunty Fiona Clarke, titled Land & Sea. alt/shift/ worked closely with ASICS and Cricket Australia to ensure the storytelling around the artwork, its heritage and significance to cricket’s history was embedded throughout the reveal moment and subsequent media coverage.

Managing director, ASICS Oceania, Mark Brunton, said: “We are proud to unveil Australia’s 2025 series uniforms, which will be worn by our men’s and women’s teams across all formats of the game. This summer provides a historic stage for their debut, showcasing not only ASICS’ commitment to innovation and performance, but also the powerful story of Aunty Fiona Clarke’s
artwork, connecting players past, present and future, Aboriginal and non-Aboriginal alike. We’re incredibly excited to see our ‘Sound Mind, Sound Body’ brand slogan come to life on one of world sport’s biggest stages.”

Katie Raleigh, managing director, alt/shift/, says “Our ambition was to deliver a reveal moment worthy of the Ashes returning to Australian soil, combining cultural storytelling, high-impact creative and flawless execution. We’re proud to have partnered with ASICS to help bring this moment to life, ensuring the story resonated across sports and consumer audiences, while giving fans a first look at a uniform steeped in both performance innovation and cultural meaning here at the SCG.”

For cricket fans of all ages, ASICS x Cricket Australia Replica Apparel will be available to purchase on 9th September 2025, at www.asics.com.

Source: Alt Shift