ASICS appoints Ideaworks to bolster digital presence

Tim Burrowes

May 24, 2010 4:57

ASICS has appointed Ideaworks to its digital account as the clothing and footwear sports brand prepares to boost its digital marketing activity.

The agency’s brief will also include ASICS’ Onitsuka Tiger fashion-based brand and localisation work in New Zealand.

ASICS has previously worked with a number of agencies and has now consolidated the business into Ideaworks following a pitch with several undisclosed agencies.

The pitch process was led by ASICS marketing manager Sam Chew, online project specialist Tara O’Malley and the company’s manager – information systems James Stone.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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3 COMMENTS

mobile user 24 May 10

Shame Ideaworks aren’t “getting right into mobile” with their own site – a blank black page on an iPhone or iPad

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Nick - freelance graphic designer 27 May 10

Yes I have to agree with the other comment as I tried to check out their site and saw nothing but a blank black page (before I found this article in fact).
It was a shame as most of my browsing is now done via my iPhone.
Maybe with the iPad crazy saturation of the market they are predicting we might see sites that are unviewable on the media quickly converted to a format that can be viewed.

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Not Craig Davis 27 May 10

Here’s hoping it will actually be ‘refreshing’ retail

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