ASX-listed Elmo rebrands via It’s Friday

November 15, 2023 8:56

After over two decades with its signature red, white and blue branding, ASX-listed HR and payroll software provider, Elmo, has rebranded to reflect a more modern community, via its creative agency of record, It’s Friday.

In May, the agency picked up creative duties for Elmo, and this rebrand marks its first major work for the brand.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.