It’s Friday picks up creative for Elmo in first win since Domino’s loss
It’s Friday has been appointed as the creative agency of record for ASX-listed HR and payroll software provider, Elmo.
The appointment marks the first client win for the agency since losing the Domino’s account in March.
Pete Bosilkovski, CEO of It’s Friday, said: “We’re excited to be working with Kate Jones and the team at ELMO who are an outstanding and passionate bunch of marketers with big and audacious growth plans for the brand.
“We are super energised by the opportunity that lies ahead in our partnership to help realise those growth plans.,” he said.
Elmo’s head of marketing, Kate Jones, said: “We have bold, ambitious goals for the brand, and we’re thrilled to partner with It’s Friday who will play a pivotal role in our brand revitalisation journey.
“We have been impressed by the immediate impact the It’s Friday team have already demonstrated on our business, as they bring some of the smartest strategic and creative minds in the creative and digital space.”
Elmo, which is in markets across Australia, New Zealand and the United Kingdom, recently handed media duties to Speed.
On Speed’s appointment, Jones told Mumbrella the company was looking for a partner with the “very best analytical skills and responsive planning techniques” to help them deliver.
Elmo is one of two new clients for the agency.
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Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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